Now before anybody loses their mind and decides to boycott our company because we’re talking about guns, please understand this is a discussion.  Feel free to comment your opinions below. This is not a statement about what we should or shouldn’t do. This is simply observations and viewpoints based on my experience as an avid hunter, former special operations veteran, business owner, and father.  

So.  Guns and FEAR.

Due to the recent mass shootings and the rampant media surrounding the events, our inboxes have been swelling with emails from people asking us to post our opinion on guns and gun control.  To be candid, we’ve held off on anything politically sensitive for the past few years because we were going after a few USAID contracts in Afghanistan, but since they didn’t see Combat Flip Flops as a fit for the criteria of increasing small business manufacturing, increasing exports, and helping women, it’s all fair game now.   

This is Part 1 of the Guns and FEAR discussion, so it’s going to have a little more backstory.  I promise the next articles will get directly to the point.

Being a veteran in the Northwest is a weird thing.  All of my veteran and military friends on the East Coast thing we’re long-haired, dope smokin’, closet Democrats that don’t like servicemembers, the military, or anything associated with the color Red.  Our local neighbors view us as closet Republicans--driving big trucks, talking openly about hunting and shooting, and maintaining a polite, quiet nature when the political absurdity gets going. 

Candidly, we love our servicemembers, this nation, and we’re right down the middle politically.  Combat Flip Flops consists of the mixed-bag of viewpoints, and we seem to operate quite well in pursuit of a larger mission.  We discuss our experiences, thoughts around a subject, then let it go in order to get work done. A difference of opinion doesn’t make you bad.  It makes you different. And that’s OK.

My viewpoints on guns goes back to Thanksgiving 1983.  My dad and uncles were directed to get the kids out of the house, and we went to the backyard to shoot a milk jug with a .22.  I’ll never forget my uncle telling me he could shoot the cap off the jug. I didn’t believe him. Then he did. That started my fascination with guns.  Sight picture, trigger control, breath. Rifles, handguns, and anything that went bang. We were kids in the ’80s. Guns were still cool then. 

That fascination turned into a love of hunting.  Spending time outdoors with friends and family in the pursuit of an adventure and dinner on the table.  Everybody attended a hunter’s safety course and spent a few years hunting with adults before we could go on our own.  By high school, I always had an over-under 12 gauge shotgun behind the seat of my truck. Often, our parents would send a group of us out to a farm for a weekend to walk miles while shooting birds.  None of us ever shot up a school, died, or felt the need to shoot one another.  

Then came the military.  More training and responsibility around the use of firearms.  Small arms such as the M-4 (Military version of the AR-15), light machine guns, heavy machine guns, automatic grenade launchers, cannons, rockets, etc..  Got to play with all of the toys, and it’s the same thing--personal responsibility around your firearms.

After a few years of service, Lee and I made it to the Ranger Regiment.  The most elite infantry unit in the world. Our mandate was to be the best riflemen in the world.  And we were. Any “accidental discharge” (AD) of your weapon was cause for immediate dismissal from the Ranger Regiment.  This went for everyone from the lowest enlisted to the highest officer. There was no messing around when it came to weapons and safety because it was never the weapon that did wrong--It was the person. 

By the time I left the military, I really didn’t care to pick up another gun.  If I could see it, I could hit it. Kinda boring. I still loved hunting and picked up a bow instead.  Every now and then the guns come out to pass along the lessons to our children or enjoy a day on the range with friends, but it’s not really a big deal.  It’s just a gun. It’s a tool. A metal device that fires a metal projectile through the explosive force of gunpowder at the direction of A PERSON. 

I know… lots of backstories.  I’m getting to it. 

The casual nature of how I view guns has caused a lot of discussion around the office.  Sometimes I’ll bring the guns into the office because I don’t want to leave them in my truck.  Coworkers will walk in and see a pistol on my desk or a rifle leaned up against the wall, and it causes an observable reaction.  Then the discussion begins. 

I’m a believer of the 2nd Amendment.  Governments are evil things, and eventually, they’ll try to take everything from you through the power of law or force.  You can comment below on this, but history doesn’t lie. If you’re not skeptical of the government, I’m sure you're skeptical about your safety around certain people.  Being able to defend yourself is a basic human right. You should have the ability to be equally or more armed than anybody willing to commit a violent, illegal act toward you or your family.  And my last major point about guns is the security of food. If shit hits the fan, we all should have the ability to put food on the table via hunting.

Others in the office have an intense fear of guns simply because they don’t know much about them, never been in a situation that required the use of a gun for self-defense, or had to put food on the table through hunting.  They’re just scary things that the media tells us are bad.  


It’s the easiest emotion to create and has a powerful effect on the body, reasoning, and leaves subconscious imprints within a person.  The after-effects of fear lead to confirmation bias, assumptions about large groups of people, and irrational stress. I never understood how this could be so rampant until a discussion after a recent school shooting.

Our Customer Service Manager, Jill, is the sweetest, kindest, most caring person you’d ever meet.  Our “Mama Bear.” Prior to taking over Customer Service at Combat Flip flops, she served as the Principal’s Secretary in local elementary schools for 17 years.  During the school shooting discussion, she stated that she was in the “Hot Seat” for 17 years and concerned about assault weapons and shootings.

“Hot Seat?  What’s the ‘Hot Seat’ Jill?”

“If a shooter is on campus, they have to come in through the front doors, and all of the doors lock behind me.  I was responsible for the notification and ensuring the building’s security system locked down. The person in the hot seat is totally unprotected.”


Can you imagine being an unarmed elementary school secretary facing an angry, chemically imbalanced, person with hate on their heart?   C’mon now. Work your empathy muscles here. Put yourself in that situation and imagine what it would be like. Imagine the thoughts that would run through your head every time you turn on the news and see a school shooting.  You’d probably think, “That could be me. This scares me. We should do something about this issue.”

The data doesn’t matter.  The mental issues don’t matter.  The pharmaceuticals don’t matter.  The probability of it happening doesn’t matter.  What matters is the FEAR. 

That FEAR is what’s driving the majority of the discussion today.  If you remember one thing from this article, remember this. IF IT BLEEDS, IT LEADS.   The media gets massive traffic and viewership when school shootings happen. They don’t really report data, just a lot of speculation and talk that increases the FEAR and keeps you tuned to their channel.  They’re not going to take the time to go through the data; they’re not able to report the person’s medical history, they’re not going to attack their pharmaceutical sponsors. They’re going to keep you glued to the channel through the easiest emotion to elicit--FEAR. 

There can be no rational discussion around guns when media-driven FEAR drives mass irrationality.  George Carlin’s line, “Never underestimate the power of stupid people in large groups,” is applicable in this case.  Now before you go and think I called you, “Stupid,” consult the definition.  




  1. having or showing a great lack of intelligence or common sense.

It’s not a lack of intelligence by any means.  Lack of common sense likely, but not lack of intelligence.  People confuse familiarity with fact. If the money-making, speculating, FEAR driving media keeps telling you that the guns are bad, then over time, you’ll believe it.  It’s merely repetition and bad on them, not on you. 

So.  Guns and FEAR.  There can be no intelligent, rational discussion right now until we address the FEAR.   This action is not going to happen by those that are afraid. It’s going to happen by those that aren’t afraid to exercise a little empathy, seek understanding, and engage in the discussion in a healthy, meaningful manner.  

In the next couple installations of Guns and FEAR, we’ll talk about the issue with the media, government, and potential options for responsible gun ownership.

Take me to Part 2

Matthew Griffin Combat Flip Flops CEO Guns and FEARAbout the Author: West Point Graduate, Special Operations Army Ranger, Entrepreneur, Public Speaker, Henry Crown Fellow.

Matthew Griffin


I read your article and thought you would be a gun rights supporter, but after reading the entire article I believe you are anti gun but don’t want to admit it publicly. I am a combat veteran and a 20 year police officer. After a life time of hunting, shooting, Marine Corps, police training, competitive combat shooting, and concealed carry my views have changed. I dress everyday for work with a bullet resistant vest, glock on my hip and AR-15 in my cruiser. When I am not at work I would never step outside without a gun on my body. I spend the months of August through January hunting for my family’s food for the year. On Thursday night I am the coach of the high school trap team. I also coach the 4-H trap team. At least 4 nights a week I am shooting trap as a class B ATA shooter. The other three nights I am wanting to shoot trap. I could care less if I ever shoot another rifle or pistol. I have to shoot them for work, feeding my family and most importantly protecting my family. Guns are not nearly as dangerous as the car ride to school, a swimming pool, a bicycle, and the list goes on and on for matter. Guns and gun rights of law abiding Americans shall not be infringed because of others that are breaking many laws. Leave my guns alone start punishing law breakers not law abiding citizens, American citizens are following the law. My son introduced me to your brand I liked the story and the fact that you backed it up. My son purchased a couple of items. I have never owned flip flops in my life. I finally bought a pair dot vacation. I bought them from you. My son is in college and Marine Corps OCS and a competitive trap and sporting clay shooter like me. We are no longer customer of your company. No discussion about the subject is needed the Second Amendment guarantees our guns leave us alone.

My sons first name is Garand.

— Brian Fields

So I agree with this to a point.
I grew up a gun guy, so I get the basic mentality of many gun owners.
But as I’ve aged I realize that there are limits to what should be acceptable in today’s society.
I don’t believe in banning scary looking guns, it’s stupid, and a red herring to the gun safety cause.
I do strongly believe in magazine capacity limits.
The shooters in most of these shootings are using AR-15 clones with 30-100 round magazines. This allows them to clear complete rooms before reloading.

For recreational shooting or self defense nobody needs more than 10 rounds in a magazine.

That’s my .02.
And I’m still a huge combat flip flop supporter. Thanks for doing all you do!

— Josh

Well said. Research has proven that media coverage causes a “contagion effect” where disturbed people want to act out the same violence, whether that’s suicide or homicide.

— Cheryl R Glenn

Very well written and echos my own sentiments. My father went to university on a shooting scholarship and my family has been very military oriented for at least 100 years now (even though, for better or worse, my brother and I broke that chain). I remember at 5 getting to go hunting for the first time, cleaning a deer by myself at 9, getting my first deer at 12. I love shooting and hunting, it is a big part of me. But at the same time I have school age kids and my wife is in the “hot seat” at a local school. I am affected by the FEAR generation machine as well even though I am completely comfortable with guns and own many. I agree that only thoughtful discussion is going to make headway in this situation and nothing frustrates me as much as dealing with my own people.. The 2A crowd and some gun owners of the country seem to think that if they just stand fast with no compromise and no discussion, nothing will change for them. Trying to discuss anything with them on social media leads to myself being labeled a Fudd, out of touch, commie, whatever disparities they can think of. I think if we stand by and do nothing, changes will be made for us that we aren’t going to like. Just like the media ignores the 100+ traffic deaths a day to highlight a plane crash, the focus on “mass” shootings is like you said just to drive commercial dollars, but it is also steering the narrative as well. We, as the gun owners of America need to lead the response instead of sticking our collective heads in the sand and stop not giving an inch before its too late. Looking forward to your future installments and love that you are getting some constructive narrative started.

— ElBow

Every time I read something like this by you, Griff, or someone from your company, I’m always tempted to track down those that have spoken ill of your intentions in the past and show them these words. Anyone that thinks you guys are out to do anything other than the best you can for your fellow human is either lying to themselves or just completely ignorant.
Well said, as usual.

— Ellen Kommel

I have had very similar experience. Owning firearms is personal responsibility. If you own them then that means you take on the responsibility of them especially around children. Raising children around firearms is no easy task these days, but both of my teenage children know and understand the power of a firearm and have always been responsible.
I completely understand the fear of firearms, they have been perfectly engineered to do the job they are supposed to do. And in the wrong hands they do a lot of har.
Thank you for the great article, keep up the great job

— Alex

I shot my first gun when I was 2 years old, got my first shotgun at 8, took hunters ed at 12, killed my first elk while alone in the mtns at 14. I own lots of things that fling/fire projectiles. At this point in the game, if the government wanted to do is harm, there would not be anything we could do about it, they have nukes, we do not. Why is that you ask? Because nukes are restricted. I firmly believe semi-automatic weapons and large capacity magazines do not belong in the general public just as nukes do. The cycle time for bolt action weapons with small capacity magazines would give a potential hero time to get in close and deal with the threat. Thanks for starting the conversation, can’t wait for part 2!

— Nate

Thank you, sir. You’ve articulated my feelings precisely and I look forward to the remaining pieces you’re going to publish on this. I believe in your mission and your company. I proudly own and daily wear my multiple pairs of Combat FlipFlops and other merchandise (one pair at a time…). I’ve tried to explain myself in various ways, but none as well as you just did.

— Ted

Well said Griff and Jen. I look forward to hearing more and also seeing more well thought out comments. ( I hope to participate more when I am more awake).

— Bryon Hart

I love the mission of Combat Flip Flops and have kind of enjoyed it being politically ambiguous (it’s nice to be able to support the mission without everyone having to take a political side).
I’m conflicted on the gun issue. I’ve used guns for target shooting, but don’t own any. I wouldn’t say I’m afraid of guns, but I’m definitely concerned about the total anti-regulation argument (which I don’t want to assume you’re making here). I have friends and family that conceal carry, that I trust implicitly, I know they are level headed, thoughtful, and dead serious when appropriate. For some of them it’s a tool for protection, and others a tool for entertainment. There are also people I’ve dealt with that it freaks me the feck out that they have guns. Guys pushing this over the top macho, everyone is a threat to them, pulling guns on stranded motorists that had the gall to ring their doorbell asking for help, making sure they’ve got it strapped to them while making pumpkin pies, that car detailer isn’t gonna over charge me with my gun in his face, etc. I don’t feel safe knowing “they” have guns, and they make me think about ALL the other people that are like that, and we just don’t know it yet. Is paranoia just a variation of fear, throw personal prejudices and bigotry on top of everyone being a potential threat?
I hear often about how criminals won’t jump through the legal hoops, if imposed, but for me, I’d really like to think that every legal carrying person would be at least willing to jump through them? We’d feel and probably be safer if legal carriers jumped through some sort of basic competency training.
I am “chemically imbalanced” (you don’t have to be “imbalanced” to be hateful, incompetent, or just an entitled arse-hat) and have had to come out with it when friends and family really push me about getting a gun for protection or even just getting conceal carry credentials. I take medication, but every once in a while it needs adjustment. I’ve been to the very very dark side and for my own safety, I choose not to own. I try to practice vigilance in it’s place, it’s not for everyone, but I think it’s an activity that’s also taken for granted. Can we all just pay better attention to what’s going on around us, people? Many hands make light work?
I’m not a pacifist and I’m not anti-gun ownership. Taking away everyone’s right won’t improve the situation, neither will throwing more in the cabinet. (Education should probably be in the mix.)
If the media is guilty of anything, it’s catering to the extremes on both sides of the issue. Non gun owners are afraid of being shot, gun owners are afraid of losing their rights, and the media tells them they’re both right. As both sides are pushed ever farther to the extremes, the environment becomes more volatile, and then the fear is substantiated (because of the instability of extremism)? One thing is very certain, it’s COMPLICATED and without some sort of compromise between the folks afraid of unlimited gun owners and gun owners afraid all their guns will be confiscated ………
(that sentence is incomplete on purpose.)
I basically always regret saying anything on the flippin internet.
Keep up the good works!

— Jen

Fear in this case is a two way street my man.
Some fear guns for what they can do, some fear not being able to have them because of whatever they fear.
Both positions are emotional and biased.
One cannot lord their personal experiences over others just because theirs are different. That goes both ways.

Looking forward to part 2

— David Gunn

Well said sir.

— Mike Hale